Monday, November 17, 2008

Can Obama Save the Media?

I came across this interesting article on Newsweek.com. It's about how Obama helped the sales of magazines and newspapers. Check it out for yourself.

It obviously relates to a lot of what we have been talking about in class about how the internet is basically killing print media and becoming more and more popular. But because of his historic win, Magazines with him on the cover were selling out and news retailers actually had to make waiting lists for the election issues.

The article talks about how the print media plans on banking on this reversal of their fortune even beyond Obama's inauguration. About how they had to go back to press several times just to meet the demand for the election issue.

The most interesting statement in the article, that basically explained the whole sales spike was, "You can't save and treasure a PDF file off of your computer. That's the transcendence of print that everyone in print has talked about, a certain tangible quality that can't be translated online for certain big momentous events."

At the end of the article though, it basically explains how these spikes in sales always occur during historic events. So even though Obama is giving print media a temporary reprieve from their hard times, he won't be the one to save them for good. The print media will still be facing a tough economic future.

I thought this article was interesting but it leaves me wondering, what will the future of the print media be? Will they soon fade away or will their be something that swoops in and saves the failing industry? Will the internet take over as the main source of news? What will this do to our news?

No comments: